Hotel ShinShin has a history dating back to 1963, but this latest incarnation is a thoroughly modern addition to Seoul’s boutique hotel scene. Boasting 75 compact but stylish rooms, the hotel combines comfort and convenience at a very reasonable price. Located equidistant between City Hall and Myeong-dong, the hotel is a fine base for sightseeing, shopping, and onward transport. The hotel’s own ‘Dinehall’ restaurant is found downstairs and turns out trendy takes on local favourites as well as a selection of ‘pub  favourites’.